Makeup tips, tricks and advice
How one Hollywood makeup artist transformed the way faces appeared on camera—and changed the beauty industry forever. By Ruby Lipstick | November 3, 2026, Beauty History Series Long before beauty filters, high-definition cameras, and foundations promising a flawless finish, a makeup artist was working behind the scenes in Hollywood who understood something that would change […]
Social media has transformed how makeup artists interact with their audience and showcase their talents. While traditional methods still hold value, AI has become a game-changer in marketing your services. Today, I’m going to be talking about how AI can personalize your marketing efforts and catapult your makeup artistry into the spotlight on social media. […]
Introduction If you’re an aspiring makeup artist looking to hone your skills and deepen your knowledge in the world of beauty and cosmetics, reading the right books can be a game-changer. From classic makeup techniques to industry insights, these ten books serve as invaluable resources to help you become a master of your craft. […]
When you find yourself spending more time looking for freelance jobs than getting booked, it’s time to find great resources that will help you figure it out. One great resource is a book is “Get Out Of Your Won Way! by Monae Everett, an award-winning celebrity hairstylist. This book offers 25 insider tips that […]
In the 1950’s a successful model, Arlene Hawkins launched Arlene Hawkins Cosmetics. There is little information about this successful model and business woman, except to know that her brand prospered for many years. As a matter of fact, it was so successful the November 1975 issue of Black Enterprise Magazine included an article on the […]
How do you do it? One of the frequently asked questions at The Virtual Makeup Show was “How do you build your personal brand?”. To help answer this question and many more, James Vincent, Director of Education was on hand to navigate the process. This is a question that my students often ask of me […]
A Great Experience This year The Virtual Makeup Show 2020 made a grand entrance to connect the beauty community. As a result of Covid-19, many trade shows have not been able to take place in person. The Makeup Show team, is dedicated to educating, inspiring and connecting the makeup artist community with people and brands […]
Did you know that The Powder Group offers classes and workshops that help you develop and enhance your career? Next week, there are classes on Bridal and Event Hairstyling, Getting Back to Work Safely, Ve Neil’s brush launch and many more. Check out thepowdergroup.com and The Powder Group Facebook page for information. The Powder Group […]
Today, as I worked on updating my goals for the next six months, I thought about my career and how it has evolved. With so much going on today, especially with a pandemic that continues, knowing that you have not only the ability to apply makeup but also a skill set and foundation that will […]
Have you ever wondered what it would be like to have your own cosmetics line? Maybe you’ve dreamed about creating a lipstick collection or an entire line that stands for something. But the problem is, you don’t know how to get started or if you’re ready. I’m going to help you determine how to know […]
