Social media has transformed how makeup artists interact with their audience and showcase their talents. While traditional methods still hold value, AI has become a game-changer in marketing your services. Today, I’m going to be talking about how AI can personalize your marketing efforts and catapult your makeup artistry into the spotlight on social media. […]
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How to freelance with confidence
When you find yourself spending more time looking for freelance jobs than getting booked, it’s time to find great resources that will help you figure it out. One great resource is a book is “Get Out Of Your Won Way! by Monae Everett, an award-winning celebrity hairstylist. This book offers 25 insider tips that […]
How do you build your personal brand effectively
How do you do it? One of the frequently asked questions at The Virtual Makeup Show was “How do you build your personal brand?”. To help answer this question and many more, James Vincent, Director of Education was on hand to navigate the process. This is a question that my students often ask of me […]
The Virtual Makeup Show 2020 is an amazingly interactive experience
A Great Experience This year The Virtual Makeup Show 2020 made a grand entrance to connect the beauty community. As a result of Covid-19, many trade shows have not been able to take place in person. The Makeup Show team, is dedicated to educating, inspiring and connecting the makeup artist community with people and brands […]
Makeup Artist skills that help you succeed
Today, as I worked on updating my goals for the next six months, I thought about my career and how it has evolved. With so much going on today, especially with a pandemic that continues, knowing that you have not only the ability to apply makeup but also a skill set and foundation that will […]
How to know if you’re ready to start your beauty brand
Have you ever wondered what it would be like to have your own cosmetics line? Maybe you’ve dreamed about creating a lipstick collection or an entire line that stands for something. But the problem is, you don’t know how to get started or if you’re ready. I’m going to help you determine how to know […]
10 ways blogging will help you enhance your artistry
What is blogging? Blogging is a marketing and writing tool that can be used for many different things. Here are some reasons people blog To talk about how you feel about the world To share your thoughts on a topic To give yourself personal accountability as you work toward a goal To teach others To […]